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June 2018 Income Report: Thinking of Another Acquisition, Elephant ๐Ÿ˜ Website Traffic Drop, Horse ๐ŸŽ Website Revival

In this blog, I write about what I am doing to create various income streams that come from online endeavors. The monthly income reports detail my results. Why am I sharing my income publicly ๐Ÿ“ข โ“ I hope to gain trustworthiness with you and to keep some degree of accountability for myself.

The reports also motivate me.

I tend to forget my small achievementsโ€ฆ and posts like this one wonโ€™t let me do it ๐Ÿ™‚ Apart from that, they help me to remember how much I have already invested. Itโ€™s a motivation to push even harder ๐Ÿ’ฆ๐Ÿ’ฆ๐Ÿ’ฆ

Read my income report #34 3๏ธโƒฃ4๏ธโƒฃ to find out what happened in June 2018.

What happened in June ๐Ÿ‘

June was a month with many things happening. Overall, the mood of the month can be described as disappointing ๐Ÿ™ Things did not move as well and fast as I hope they would and the revenue was ๐Ÿ˜ฉ

Going back to buying a SaaS ๐Ÿ†

In June, I was again looking at SaaS-es to buy.

Given my future departure from the day job in September I announced the last month, I am thinking of expanding my online business. The best way to do it is an acquisition.

I decided that I do not want to buy niche websites anymore and instead, I want to go into “real” business with a real product. Selling physical goods also do not attract me (I’ve heard dealing with the inventory is a pain) so I want to sell digital products. Hence, a SaaS.

During the last month, I almost bought one, actually ๐Ÿ˜ฎ The deal did not go through because there were other buyers and I offered too little in the final bid round. The Saas had nothing to do with niche websites and could have been a nice diversification of the ways I make money online ๐Ÿ’ธ

Well the deal did not go through so I will keep looking ๐Ÿ‘€

Elephant ๐Ÿ˜ Website Traffic Drop

Yeah, June was not very good for my bread-winner, Elephant ๐Ÿ˜ Website.

After two very strong months, April and May, June was like 30% down in both traffic and earnings ๐Ÿ˜ฑ ๐Ÿ˜Ÿ ๐Ÿ™ The high season of the website niche is going to the end but I still did not expect it to end that sharpโ€ฆ ๐Ÿ˜ฉ

At some point, I thought it got a black hat ๐ŸŽฉ attack from my competition. However, the ranking has been stable during the last 3 months.

Still, I took a look at the website backlinks and discovered there a bunch of low-quality PBN sites that the website got added to without my knowledge. I was not sure if it was done with a goal to harm me or just to make the PBNs look “natural” so I disavowed all the crap ๐Ÿ”ซ It will take Google at least several weeks to take it into account so I will only know about the effect of the removal in a few months.

<ฬถiฬถmฬถaฬถgฬถeฬถ ฬถwฬถiฬถtฬถhฬถ ฬถGฬถAฬถ ฬถtฬถrฬถaฬถfฬถfฬถiฬถcฬถ>ฬถ

At first, I wanted to show you guys some traffic stats images to illustrate my text. But then, I decided against it. I know for sure my competitors read my blog so why giving them more info to over-compete me? So sorry, no cool GA charts here ๐Ÿ›‘

Horse ๐ŸŽ Website revival

Horse ๐ŸŽ Website revival was again supposed to be my focus #2 in June. Well… in the middle of the month, I fired the writer and the work just stopped after that.

Got lost in my elephants, horses, and other creatures? Read here to find out what the website nicknames mean ๐Ÿ€๐Ÿ˜๐ŸŽ ๐Ÿ

What I have done in June:

๐Ÿ‘ VA started collecting potential sites for guest posting
๐Ÿ‘ my VA continued working on the website publishing the new articles
๐Ÿ‘Ž  I fired the writer
๐Ÿ‘Ž  as a result, the website got only 1 new article that still needs to be published ๐Ÿ™
๐Ÿ‘Ž  no more new content is expected in the foreseeable future

I do plan to hire another writer… but it won’t happen in July I think. In July, I plan to create a few infographics for the existing articles and probably to start guestographic outreach.

Guestographic outreach: This is a whitehat link building strategy that combines two other strategies: โ€œguest postโ€ with an โ€œinfographic.โ€ Basically, you outreach your guest post prospects with an offer to publish an infographic.

As for the traffic and income, June was average so I clearly need to build more backlinks in order to grow the site โ˜

Website maintenance and my advice ๐Ÿ—ฃ

Every six months or so, I perform certain maintenance tasks on each of my websites and my PBN.

Here is what I do:

Website Maintenance
Type Action Frequency Notes
Security Update plugins and themes every week Some websites where I do not go often get updated every few months :bad_girl:
Performance Run P3 (Plugin Performance Profiler) every 6 months This is to see which plugins slow down the websites; usually, everything is fine
Content Update year in titles and posts every 6 months Some posts have a year in titles and body so I need to update it to keep the content looking fresh
PBN check metrics every 6 months I need to know whether I can get rid of some domains; thanks to EasyBlogNetworks I use, checking the metrics is really super easy
PBN renew domains every 12 months PBN domains are not on auto renewal so I have to manually renew the ones I still want to keep

Usually, these are the least favorite activities of operating the niche website business so I tend to get late on them all the time!

In June, I did the performance and security maintenance of my niche websites… and it reminded me of old gฬถoฬถoฬถdฬถ times when I was just starting doing it all ๐Ÿ‘ถ

Back then, I was overly obsessed with such unimportant stuff like logos, commenting on authority blogs, and my overall approach was sporadic and lacked systematic processes. I was all over the place and thus nowhere in terms of growing the websites. Now, 2 years later, I know that the most important thing for growing any website is dofollow backlinks! And everything should rotate around a goal of getting as many of them as possible.

And here comes my advice ๐Ÿ—ฃ

Don't waste your energy on listening to all that bullshit of #growingWebsite without #buildingBacklinks! Just spend it on getting these #links Click To Tweet

Go, do it now! ๐Ÿ˜‰

GDPR compliance continues ๐Ÿ˜’

I think you all guys already heard of GDPR by now – if not, you can read about it here.  Those of you who have online business or blogs, did you get prepared?

On my side, I did some work the last month and I continued in June.

Yes, I am located in Canada and serve mostly Americans ๐ŸŒŽ on all my websites but I still decided to get compliant with GDPR just in case.

๐Ÿ‘ better later than never ๐Ÿ‘

In June, I disabled ads on my blog. Turns out that in order to show AdSense ads, I still need to collect and store visitors’ consents even if the ads are not personalized. As I already mentioned, EU citizens ๐ŸŒ are not frequent readers of my blog but I still have some tiny traffic from these countries so I simply removed ads. They were not bringing in much anyway.

Also, thrivethemes.com fixed the updates for the FocusBlog theme I am using on my blog. Now, the comments have a consent checkbox that asks a permission to store the commentator’s email and name in the browser.

I think this will be all I do for now for GDPR. I do not see a reason to invest more when the EU traffic ๐ŸŒ is almost non-existent.

If I want to do more in the future, I would look into these solutions:

Personal life ๐Ÿ‘ฉ

June was great in terms of weather! I spent a lot of time outside doing various fun activities.

At work, we had a team building event and I tried to play Fairground Striker and failed ๐Ÿคฃ ๐Ÿคฃ ๐Ÿคฃ

June 2018 Income Report: Fairground Striker

Sam and I also switched genders for a bit ๐Ÿ˜‰

June 2018 Income Report: Sam and I

It was my birthday in June. I celebrated it with Sam and my colleagues;  that was Monday but I ate pizza (or more precisely a calzone), ice cream (we went to a place that makes ice cream with nitrogen), and fruits – and nothing else! Also, I drank quite a lot of wine!

June 2018 Income Report: BD pizza

June 2018 Income Report: BD ice cream

June 2018 Income Report: BD Wine

In the nearby park along the Saint-Lawrence river, June is the time when Canadian geese have offspring. Just look at these green cuties!

June 2018 Income Report: Geese

At the end of June, we went to Charlotte, NC. Sam had to go on a business trip and I took a week off and followed him. While Charlotte does not sound like a vacation destination, I did have a lot of fun in our hotel’s swimming pool and a public one with the weather going close to and beyond +35C (95F) ๐ŸŒž๐ŸŒž๐ŸŒž

june 2018 income report - hotel pool

 

june 2018 income report - public pool

 

Ok, now let’s go back to the business๐Ÿ•ด๏ธโ€โ™€๏ธ

Expensesโž–

In June, the expenses were very high. Despite firing a writer for Horse ๐ŸŽ Website, I still spent more money on content outsourcing, more than usual because now I have 2 writers working on Elephant ๐Ÿ˜ Website.

Got lost in my elephants, horses, and other creatures? Read here to find out what the website nicknames mean ๐Ÿ€๐Ÿ˜๐ŸŽ ๐Ÿ

Let’s look at the expense numbers in the details.

Expense Amount Notes
Outsourced writing $527.79 Ordered new articles
Outsourced work $162.36 Paid a VA for doing some stuff
Outsourced images $0.00 Ordered zero image designs on Fiverr
E-marketing tools $64.01 Paid for SERP tracking, MailShake, a cheap access to AhRef tool, MailShake, etc
PBN domain registration $0.00 Did not renew or buy any PBN domains
PBN hosting $42.90 Paid for Easy Blog Networks, an awesome solution for PBNs (read my review), Bulk Buy Hosting (here's my review), and more
Hosting $96.30 Paid for regular hosting
Domain registration $0.00 No domain renewals
KickFurther $0.00 No activity on the platform
Total $893.36

Incomeโž•

The income in June dropped a lot compared to May because Elephant ๐Ÿ˜ Website traffic plummeted ๐Ÿ“‰ ๐Ÿ™ Its high season is going to the end but I still did not expect it to end that sharp… Hopefully, it’s just an anomaly in the traffic and July will be better. Also, I disabled ads on my blog due to trying to be compliant with GDPR. It was not bringing in much money anyway.

Got lost in my elephants, horses, and other creatures? Read here to find out what the website nicknames mean ๐Ÿ€๐Ÿ˜๐ŸŽ ๐Ÿ

Let’s look at the income numbers in the details.

Income Amount Notes
AdSense by Elephant Websites $257.10 Revenue from the 1st websites I bought + 2 others in the same niche
Amazon by Elephant Website $674.60 Revenue from the 1st website I bought + 2 others in the same niche)
AdSense by Horse Websites $101.42 Revenue from the 2nd websites I bought
Amazon by Horse Websites $0.00 Revenue from the 2nd websites I bought
Amazon by Rat Website $8.31 Revenue from the website built by Human Proof Designs; check their website to see if you can get a ready-made niche website for yourself
Ads by Rat Website $0.22 I monetize Rat Website through media.net
Amazon by Honeybee Website $0.00 Revenue from the website I am building myself with a PBN
Ads by the blog $1.10 I monetize my LOC blog with AdSense (apart from affiliate links)
ClickBank $32.59 Recurring and new affiliate sales for Easy Blog Networks, a solution for PBN hosting
Bulk BuyHosting $39.40 Recurring and new affiliate sales for Buy Bulk Hosting, another solution for PBN hosting
Kickfurther $2.16 Online investments paid back; read more in my post about Kickfurther
Interest $1.40 Interest earned on a saving account
Total $1,118.30

Totals๐Ÿ“Š

Here are my totals for June 2018.

Total income $1,118.30 minus total expenses $893.36makes a net profit of $224.94.

Here is the chart with my revenue vs expenses history for the last 13 months. I use 13-month timeline instead of the 12-month one in order to show you how the current month performed compared to the last year.

June 2018 income report chart

July 2018 Plans๐Ÿ“…

In July 2018, my focus should stay the same as for June.

๐Ÿ‘‰ Elephant ๐Ÿ˜ Website will again be my focus #1.

๐Ÿ‘‰ ๐Ÿ‘‰ Guest posting โœ will continue. This is pretty much a default activity for me now. Maybe, I will slow down a bit in July since it costs me a lot at the moment ๐Ÿ’ฐ

๐Ÿ‘‰ ๐Ÿ‘‰ In June, I continued working on sky-scraping ๐Ÿ™ outreach and prepared almost everything to start it. In early July, I plan to launch the campaign  ๐ŸŽฌ

๐Ÿ‘‰ Rescuing Horse ๐ŸŽ Website will be again the focus #2.

๐Ÿ‘‰ ๐Ÿ‘‰ I will prepare a few infographics based on the existing posts

๐Ÿ‘‰ ๐Ÿ‘‰ I will try to do guestographics (when a site is offered to publish an infographic instead of a guest post)

๐Ÿ‘‰ I will review my expenses. This month, the expenses were way too high and I need to do an optimization โœ‚

As of my LOC blog, I also plan to continue writing about my experience.  Since I am not sure about my posting schedule… you should stay tuned by subscribing to my emails!

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Disclaimer: Some of the links in this post are affiliate links. I will receive a small fee if you choose to buy after clicking on any of these links. Thank you if you do! ๐Ÿค—

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