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July 2017 Income Report: Diving Into Learning 👩‍🎓, Buying Tools, Changes At Day Job 💪👩‍🚀

In this blog, I write about what I am doing to create various income streams that come from online endeavors. The monthly income reports detail my results.

Why am I sharing my income publicly? I hope to gain trustworthiness with you and to keep some degree of accountability for myself.

The reports motivate me. I tend to forget my small achievements… and reports like this one won’t let me do it 🙂 Apart from that, they help me to remember how much I have already invested. It’s a motivation to push even harder!

Read on July 2017 Income Report, which is also my income report #23.

What Happened In July

Learning, Learning, a Lot of Learning 👩‍🎓

As you remember from my previous income report, I got one of the most expensive and extensive niche website courses available and was planning to dive into it in July.

And I did. And I did pretty much nothing but that. There is so much material that needs to be learned and understood… sometimes I feel I am drowning in it. I am still going through the first chapter about the content and still not done with the very first post I am writing based on the lessons…

On the plus side, I think I am creating a really epic content. It’s for Elephant 🐘 Website and it will be the longest and probably the prettiest content I ever created for this website. In August, I even bought Thrive Content Builder plugin that allows me to add all sorts of boxes/lists/etc. It is supposed to make the reading experience nice. Not sure I like it so far… but I will write more about the plugin in the August income report.

The post does look nice but I am worrying slightly about the conversion. Cannot wait to finish it and release it into the wild to see how it will perform.

Got lost in my elephants, horses, and other creatures? Read here to find out what the website nicknames mean 🐀🐘🐎 🐝

Buying Some Tools

A while ago, I have become a Sumo-ling, a member of AppSumo. Now my inbox is flooded with offers to buy various tools for close to nothing.

In most cases, I ignore the emails. But in July, I finally gave in and bought two tools: Amplifr and Stencil.

Amplifr is a neat social media publication and analytics app. I bought it, played with it… and asked for a refund. It’s a good tool for marketers who are working heavily with social media.. and I am not one of them. Maybe not yet but I really do not want to spend my money on something I won’t use right away.

Stencil is yet another online photo editing app. The difference is that they want to make making images for social media fast and quick. Literally, with a few clicks. The app also has a Google Chrome extension. I used in the “motivational” image below, in my Offline Life chapter.
This deal, I am keeping it for now 🙂 I still have about 3-4 weeks left to claim the refund (it’s 60-day money back with AppSumo) in the case I change my mind.


In July, I did not back up any purchase order.

One of the open orders paid back in full in July (finally.) It was Merchmakr Roll Out with DIY Screen Printing Supplies. The contract had been dragging since April 2016 and finally, it got finished!

On top of that, a few contracts paid a bit.

If you do not know what Kickfurther is, you can read about it here.

Personal Bits

In the previous report, I mentioned I almost bought a Saas business – and it was a good thing I did not do it. I promised to explain more in the July report.

Well, in July, I finally got a promotion at my day job. Now I am officially Development Team Lead. I have been doing the job since the last year but without the title. It was a “probation” period and finally, I proved I can do it 💪💪💪 👩‍🚀👩‍🔧👩‍✈️

July 2017 income report team lead position

This is a pretty important milestone in my life… but how would it prevent me from owning a Saas business?

Well, a Saas business would require an extra commitment from me and I am not sure I would have time for it without giving up my day job. At the same time, my very original plan was actually quitting work this year after buying one more online business to bump up my income level 📈

However, I feel it would be unethical and plain bad to leave the job after getting this deeply discussed and anticipated promotion. My manager, my team, they are all counting on me now. Quitting would mean they need to find a replacement and doing so now would disturb the team and processes that have finally settled down. I am way too responsible to cause such troubles after they showed their support for me.

So yeah, no job quitting this year 🚫 Next year I guess.

In July, I took a mini vacation of three days. I prefer to take shorter vacations than longer ones, it is easier on my work schedule and on my mind (everybody hates the first few days at work after a long vacation). The weather was very nice during these three days and I did a lot of jogging, cycling, swimming, and playing with Stencil.

July 2017 income report selfies

I do not own a bike 🚲; instead, I use a bike sharing service called Bixi. A year subscription costs about $75CAD – and two years of it would easily pay for a decent bike. However, it is more convenient for me to rent than to bother with the maintenance. Montreal is infamous for bike stealing and I would need to constantly think about locks, storage, etc. I cycle very often everywhere and using the service gives me the peace of mind.

Recently, Bixi has started customizing bikes by adding cool images to the back wheel. I scored this pretty one with bagels. Mnyam 😋😋😋

July 2017 income report bagel bixi

Some flowers next to a pond, a quintessential picture of my summer.

July 2017 income report park

Another motivational photo 😜😜😜

July 2017 income report last day of vacation


Ok, now let’s go back to the business!


In July, the expenses were low due to the fact I was too busy going through the course and did not work with freelancers at all. I did spend some money on buying tools, though.

Expense Amount Notes
Outsourced writing $0.00 Ordered zero new articles
Outsourced VA $0.00 Did not worked with my VA
E-marketing tools $122.18 Paid for SERP tracking, stock photos, cheap access to AhRef and other SEO tools and proxies for Domain Hunter Gatherer , etc
PBN domain registration $0.00 No PBN domain expenses
PBN hosting $42.90 Paid for Easy Blog Networks, an awesome solution for PBNs (read my review) and Bulk Buy Hosting (here's my review)
Hosting $0.00 No regular website hosting expenses
Domain registration $0.00 No non-PBN domain expenses
KickFurther $0.00 Did not re-invested anything
Total $165.08


The high season for Elephant 🐘 Website and its family is finishing so the income level is dropping. At the same time, Horse 🐎 Website produced strong results and Honeybee 🐝 Website brought in some revenue again 🍯🍯🍯. Rat 🐀 Website is doing not bad. Once I sort out the things with Elephant 🐘 Website, I decided to double down on this one, it has a great potential of becoming an authority site.

Got lost in my elephants, horses, and other creatures? Read here to find out what the website nicknames mean 🐀🐘🐎 🐝

July 2017 was the best month of the year 2017 so far in terms of the income. It beat May, the 2nd best month of the year, by a dollar or so 🤣🤣🤣

Income Amount Notes
Amazon by Elephant Website $712.35 Revenue from the 1st website I bought (and 2 other websites in the same niche)
AdSense by Elephant & Horse Websites $573.97 Revenue from the 1st & 2nd websites I bought (and 2 other websites in the same niche)
Amazon by Rat Website $74.09 Revenue from the website built by Human Proof Designs; check their website to see if you can get a ready made niche website for yourself
Ads by Rat Website $0.52 I monetize Rat Website through media.net
Amazon by Honeybee Website $13.92 Revenue from the website I am building myself with a PBN
ClickBank $80.31 Recurring and new sales for Easy Blog Networks and Ultimate Azon theme for WordPress
Bulk BuyHosting $34.09 Some affiliate sales for Buy Bulk Hosting, a solution for PBN hosting
HPD Affiliate $129.74 Affiliate income from Human Proof Designs; check their website to see if you can get a ready made niche website for yourself
HOTH Affiliate $9.33 Affiliate income from Hoth; I used their SEO packages and Hoth Blogger service
Kickfurther $27.28 Online investments paid back; read more in my post about Kickfurther
Interest $6.27 Stashed extra money on a high earning saving account and earned interest
Total $1,661.87


Here are my totals for July 2017.

Total income $1,661.87 minus total expenses $165.08 makes a net profit of $1,496.79.

Here is the chart with my revenue vs expenses history for the last 12 months.

july 2017 income report chart

August 2017 Plans

The main leitmotiv of August will be learning again 👩‍🎓. I plan to continue going with the course. Hopefully, I will learn enough to write some tasks for writers and start hiring again.

I will continue applying the learning to Elephant 🐘 Website. My long term goal here is to make its revenue less seasonal. I am dreading winter months when there will be no money…

August will be the last month before the 2-year anniversary of my blog and business. The last month to make an impact before looking at the totals! Let’s not f*ck it up 😀 😀 😀

And of course, in August, I will try to write about my experience in the blog! Since I am not sure when I will post the next post… stay tuned by subscribing to my emails!

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Some of the links in this income report are affiliate links. I will receive a small fee if you choose to buy after clicking on any of these links. Thank you if you do!


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