February 2021 News Roundup๐Ÿ“ฐ: Whatโ€™s New In SEO & Affiliate Marketing

Welcome to the second News roundup of the year 2021 #๏ธโƒฃ2๏ธโƒฃ In this issue, I managed not to talk about any Google update ๐ŸŽ‰๐Ÿ˜…๐Ÿ‘ February was full of other news that, I hope, will be interesting for you ๐Ÿ˜€

So in my February news roundup, youโ€™ll read about:

  • How to increase Pinterest engagement thus increasing your Pinterest traffic ๐Ÿ“
  • Finding easy affiliate keywords and niches ๐ŸŽˆ
  • And then finding even more keywords ๐Ÿ™ˆ
  • How to use expired domains to grow your websites in 2021 ๐Ÿ’น
  • A project about growing an affiliate website by Matt Diggity ๐Ÿง
  • A couple of posts about a new shiny Google Analytics ๐Ÿ”ข
  • Aaaand more about the battle between Australia and Tech Giants ๐Ÿคผโ€โ™‚๏ธ

Letโ€™s dive in ๐Ÿ‹

How to Increase Pinterest Engagement in 2021 (Original Data Study)!

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰  https://www.tailwindapp.com/blog/how-to-increase-pinterest-engagement-in-2021-original-data-study

If you are doing Pinterest marketing or thinking of getting into it, this post is for you! I loved it because it outlines my exact strategy of getting out of the Pinterest penalty that my ๐Ÿช Website got hit in May 2020:

Pinterest traffic analytics

Got lost in my Camels ๐Ÿช, Elephants ๐Ÿ˜, Unicorns ๐Ÿฆ„, and other creatures? Read here to find out what the website nicknames mean!

How To Find LOTS Of EASY Affiliate Keywords & Niches [New Tactic]

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://www.authorityhacker.com/easy-affiliate-keywords/ 

We all want to find easy niches and keywords, right? But alas itโ€™s not easy to do ๐Ÿ˜ญ However, Gael found a cool way ๐Ÿคฉ This approach works in case you want to create a new website or find new ideas for an existing one.

When I read the post, I thought: โ€œWow itโ€™s soo easy ๐Ÿคฏ Why didnโ€™t I think about it myself?โ€ Well, frankly speaking, I did use approach #4 but for the rest, it did not cross my mind ๐Ÿ˜’

Itโ€™s because not all the cool ideas are easy to spot ๐Ÿคทโ€โ™€๏ธ Thatโ€™s why we are reading blogs of others ๐Ÿ˜‰ Check out this golden nugget – and you are welcome ๐Ÿ˜†

Now, letโ€™s read about another unorthodox strategy for finding keywords.

Finding Keyword Opportunities Without Historical Data

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://moz.com/blog/find-keyword-opportunities-without-historical-data

In this article, Imogen from Moz shows us three ways to find new keywords without using historical data that regular keyword tools usually rely on. 

She explains how to do it and why you may want to use these approaches rather than the traditional ones.

Itโ€™s a good read that gives some food for thought ๐Ÿง ๐Ÿ‘

Writing good content for low-competition keywords is a great way to grow your website but itโ€™s not the only way. Letโ€™s look at another method, which can be very efficient.

Authority Site Strategy Using Multiple Expired Domains

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://websiteincome.com/authority-site-strategy/ 

Using redirects from expired domains to boost a website is not a new strategy, not at all. However, as usual, the devil is in detail ๐Ÿ˜ˆ and the working strategy has been changing year after year.

Apparently, this approach still works well and this post explains how to do it safely these days ๐Ÿ‘

Authority site Strategy Diagram
Image credit: websiteincome.com

The strategy is being used by such an authority in the SEO domain as Matt Diggity. He has applied it in his last project and now, heโ€™s sharing the results with us ๐Ÿ˜

Project Cashflow Month Three: Unconventional Link Building

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://diggitymarketing.com/project-cashflow-feb-2021/ 

If you have not yet been following this project, I highly recommend starting now! Matt and his team posting monthly updates about how they improve a newly acquired affiliate website.

In this particular update, you will read about:

  • Whether Wikipedia links are still valuable
  • How to do advanced E-A-T optimization
  • Results of using an expired domain
  • How the December 2020 core update affected the site

I loved it because itโ€™s an honest report without any sugar-coating ๐Ÿค— This is what I need these days! My (not so) newly acquired ๐Ÿฆ„ Website is not feeling well and it helps to see that everybody can have periods of struggle – even the seasoned SEO masters! ๐Ÿ˜…

Now, letโ€™s switch to the latest changes in the tool we all use: Google Analytics.

Itโ€™s Here: GA4 FAQs and Guidelines

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://www.wheelhousedmg.com/blog/its-here-ga4-faqs-and-guidelines/ 

In October 2020, Google announced a completely new version of Google Analytics, GA4 ๐Ÿคฉ As the article points out: โ€œItโ€™s not an option, an addendum, or a different platform โ€“ this is the new Google Analytics.โ€ 

Now, GA4 has finally got available for us regular GA users ๐Ÿค—

Howโ€™s GA4 different from regular Google Analytics? How would you benefit from the new version? Should you avoid switching to GA4? ๐Ÿค” The article gives answers to all these questions and more.

If you want to know more about how GA4 differs from the regular GA, check also this: GA4: the future of Google Analytics.

And if you want to test it out first, move to the next item in my News roundup ๐Ÿ˜‰

How To Use The GA4 Demo Account

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://www.seerinteractive.com/blog/how-to-use-the-ga4-demo-account/ 

Apparently, Google decided to create โ€œa GA4 Demo Property to help users explore the new capabilities and test out answering key business questions using GA4 sample dataโ€ ๐Ÿ˜ฎ (the emphasis is mine).

This article explores it in detail thus showing how to use GA4 based on a specific example of data.

Google Analytics Account
Image credit: seerinteractive.com

Now, howโ€™s Australia doing? Remember, I wrote in my January news report that Google threatens to shut down the search in Australia? There has been a development!

Google To Facebook: Australian Publishers Choose To Appear In Google Search

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://www.seroundtable.com/google-to-facebook-australian-publishers-30951.html 

The development has occurred on the Facebook side, though. Facebook is in the same boat with Google here and they decided to pull the plug ๐Ÿ˜•

Google has not yet done anything so we all are eagerly waiting for their response.

Meanwhile, other countries are getting encouraged by the Australian example ๐Ÿ˜ฎ

The EU Looks Set To Follow Australia’s Lead By Demanding Google And Facebook Pay For News Articles

๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://www.businessinsider.com/eu-australia-google-facebook-technology-2021-2 

And this is how the example of Australia can expand outside of the continent of kangaroo ๐ŸŒŽ๐Ÿฆ˜First, the EU, then I bet that California will follow ๐Ÿ˜ฑ Or not… ๐Ÿคทโ€โ™€๏ธ

In any case, I am happy to see that content creators are making Google play by their rules โœŠ Because, with all the rich results and other search enhancements, Google steals our traffic ๐Ÿ˜’

Google and EU Leaders
Image credit: businessinsider.com

Did you enjoy my News Roundup? Let me know what you think in the comments!

Disclaimer: Some of the links in this post are affiliate links. I will receive a small fee if you choose to buy after clicking on any of these links. Thank you if you do! ๐Ÿค—

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