Regret, Opportunity, and the Value of History: My Struggle With Selling a Trusted Website

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Do you have an old website (or a few) that you once poured your heart and soul into, only to watch it now collecting dust at the 100th position in the SERPs?
I still do! 😅

As I mentioned in my previous newsletter, selling these sites is definitely possible—even in today’s market.

But the real question is: Should you? 😬

Looking back, I now regret my own decision to sell. And I can’t help but wonder… Should I do the same with my other website?.. or hold on a little longer?.. 🤔

At a Crossroads

In one of my previous emails, I shared how I sold a website six months after the HCU update, and how I regret that decision 🤷‍♀️

I still have a couple of pre-HCU websites left, and I’m running my Pinterest strategy on one of them (more on it in the next newsletter!)

But the other one?
That’s a different story that brought me to a crossroads.

Unicorn 🦄 Website: Forgotten, But Not Gone

This second site is the one I called Unicorn 🦄 Website in the “good old days.”

I barely touch it nowadays except for occasional guest posts. It’s on Mediavine and brings in about ***edited out*** a month—not much, but it’s something.

☝☝☝ I left out some details from my original newsletter. If you’d like to receive these updates in your Inbox in unedited form, sign up:

I’ve been thinking about selling it.

But after regretting my last sale, I’m not so sure.

How This Site Is Different

This website is different from the one I sold a year ago. The sold site had evergreen content—ready-to-use on Pinterest or Facebook.

This one? Not so much 😬

It’s in the tech niche, which means its content becomes outdated faster than you can say “damn it Google”.

But it does have something valuable: history, authority, expertise, and trustworthiness. It’s been around a long time, with real authors with strong online reputations.

The site has DR 46 (Ahrefs Domain Rating), which is impressive. Plus, it has a solid social media history.

It’s even still getting Google traffic 🤯

All of this makes me wonder if I should hold onto it, because that kind of history seems to be worth a lot these days.

The Value of Staying with Mediavine

It’s also my only site on Mediavine, which means I get access to all their news and publisher insights.
This also might help my company’s profile for future Mediavine sites.

Untapped Potential?

The topic of the website could also do well on Facebook—it’s sensational and newsworthy, and since tech changes fast, people are always hungry for updates.

It could work well as a news site, since I’ve heard those perform well on Google Discover.

This website might have a lot of opportunities…

Where My Focus Is Now

I just wish I had more time.

Right now, my newest website, which I started about six weeks ago, just before Easter, is picking up speed. Out of all the sites where I’m using my newest Pinterest strategy (there are three of them), this one looks the most promising, with the potential for high RPMs 🤑

So, it’s my main focus at the moment.

On top of that, I’m launching a new project—a partnership I’m very excited about 😁 It’s something I’ve wanted to do in the past, and now the timing and collaboration feel just right 🤗

What Would You Do?

So, yes, I’m busy. Very busy. And I don’t know when I’ll have time to give 🦄 Website the attention it deserves.

Honestly, I really regret selling that other site last year. So maybe I should keep this one?.. And who knows—maybe in a year or two (ha-haha) I’ll have time to revive it 😆

What would you do?

Would you sell a website with a long history (probably for less than it’s really worth) and focus on the new projects that are already working?

Or would you keep it, hoping you’ll find time to breathe new life into it someday?

Go to the Comments and hit Reply!

Otherwise, have a wonderful weekend ❤️

P.S. In my next newsletter, I will finally start talking about my Pinterest strategy 😆 And my subscribers have already received it 😉

Stay tuned!