Do you have an old website (or a few) that you once poured your heart and soul into, only to watch it now collecting dust at the 100th position in the…
NOT Selling My Pinterest Site After All (Here’s Why)
This is a newsletter I sent to my subscribers last week. I publish the newsletters on my website; however, I edit out some information from the public versions.
If you’d like to receive these updates in your Inbox in unedited form, sign up for my newsletter:
1️⃣ First Thing First
My newsletter is now a podcast!
I’ve started converting this newsletter into podcast episodes! While they’re already on my blog (the one you are reading 😉), I’m also creating YouTube videos from the content.
Check out the first episode based on this post:
🏝️ Sometimes Vacation Brain Knows Best
I just got back from vacation with a completely different perspective on my websites.
Have you ever stepped away from your work only to return with a solution that was hiding in plain sight? 🤦♀️
That’s exactly what happened to me this week 😆
A bit of rest and focusing on fewer projects was all I needed to realize I was about to make a huuuuge mistake, again 🙈
Remember when I shared my regret about selling one of my old websites (🐪Camel one)? History was about to rhyme 😅
I was this 👌close to putting my 🐮 Website (the oldest of my three Pinterest sites) up for sale.
Yeah… about that… I’m keeping it 😅
🔄 Pivot > Sell
Here’s the thing: selling a website might bring a nice (or not-so) one-time payment, but I realized this site has two massive advantages my newer projects don’t:
- It’s already in Pinterest’s good graces with established distribution
- It’s on the Mediavine Journey (hello, almost premium ad rates!)
Instead of selling, I’m going to repurpose it by pivoting to a different niche 🧐
This will be my experimental playground where I can test new Pinterest strategies without starting from scratch 👩🔬
🧪 Why This Makes So Much Sense
When I first considered selling, I was thinking like a Google SEO: “different topic = start over.”
But Pinterest works differently 🤷♀️
Also, with Pinterest’s recent algorithm updates (more on that below), having an established account is more valuable than ever.
Why build a new house when you already have a solid foundation?
🔮 What’s Coming Next
In next week’s newsletter (and my subscribers have received it already 😉), I’ll dive deeper into the fundamental difference between Google and Pinterest that makes repurposing not just possible, but potentially brilliant.
I’ll show you exactly why Google would panic at a site pivot while Pinterest barely notices – and how you can use this difference to your advantage.
If you’ve been considering selling an underperforming site, you might want to hold off until you read next week’s breakdown!
This is a newsletter I sent to my subscribers last week. I publish the newsletters on my website; however, I edit out some information from the public versions.
If you’d like to receive these updates in your Inbox in unedited form, sign up for my newsletter:
🔗 Worth checking out this week:
Pinterest Updates Their Ranking Model
This explains why my newest Pinterest account is struggling while my older ones thrive:
“Pinterest’s original TransAct ranking model measured each users’ last 100 actions, as a means to predict their likely interest and engagement patterns. But [new] TransActV2 measures 160x more interactive inputs per user to better understand their behaviors, and thus, interests, over time.“
Translation: New accounts are simply too new to be shown to users enough times. They haven’t accumulated enough data to be picked up by the algorithm.
Which is exactly why keeping my established 🐮 Website makes so much strategic sense 😉
🤔 Now, a question to you…
Have you ever repurposed or pivoted a website instead of selling it? If not, what’s the oldest website in your portfolio, and could it be worth pivoting rather than starting fresh?
Write a comment – I’d love to hear your experiences!
Have a great weekend – and see you next week ❤️
Nadya
P.S. If you’ve been thinking about selling a site that already has social media traction, maybe look at the potential ROI of repurposing it first. Sometimes the best new beginning is hidden in an existing asset!
This is a newsletter I sent to my subscribers last week. I publish the newsletters on my website; however, I edit out some information from the public versions.
If you’d like to receive these updates in your Inbox in unedited form, sign up for my newsletter:
